Talk Title
“Teach What You Know: Productize Your Services for Greater Income, Impact, and Time Freedom”
Talk Description
If you’ve ever wondered how to scale your services without diluting your impact, this workshop is your starting point. You’ll learn how to turn your expertise into a structured learning experience that reaches more people, generates new income, and aligns with your values.
That might look like:
- An online course that teaches your method to clients or team members
- A group program that allows you to serve more people at once
- A consulting framework that makes your expertise easier to deliver and scale
- A signature talk or workshop that positions you as a thought leader
This interactive session offers a high-level overview of the five phases of program design—Analyze, Plan, Build, Test, and Invite—then zooms in on the Plan phase. You’ll walk away with a starter blueprint for your own scalable offer.
Together, we’ll explore learning strategist Suzi Hunn’s Three C’s of teaching what you know:
- What content are you uniquely positioned to teach?
- What container best delivers that content?
- What kind of change does your audience truly need?
Through discussion and guided prompts, you’ll think about things like:
- What components your learning experience actually needs (and what it doesn’t)
- How to right-size your offer to match your audience and your capacity
- How to use tiers to meet people where they are—without overbuilding in the early stages
This session is ideal for anyone looking to grow their reach through intentional teaching—whether you’re building a course, a toolkit, or a group experience.
Bio
Suzi Hunn founded Teach Your Thing in 2017 to help changemakers amplify their impact. Her specialty is designing education experiences that expand audiences and create income streams. Her book, Big-Hearted Entrepreneur, is a practical guide for helping purpose-driven leaders own their worth and amplify a mission that matters to them.
Suzi has more than twenty years of experience developing learning tools for nonprofits, social enterprises, cultural institutions, K–12 schools, corporate groups, authors, and founders. As an educator at the Minnesota Historical Society, her largest project was coordinating the second edition of Northern Lights, a history curriculum used by sixty-five thousand sixth graders annually.
Most recently, Suzi turned her own expertise into a signature framework: the Teach Your Thing Toolkit. She uses it in cohort programs and one-on-one engagements with clients. She calls them loving disrupters, and they care about things like bringing more humanity to their industries. Her work is rooted in the belief that teaching what you know is an underappreciated tool for driving business and social change. When she’s not helping others build programs that matter, Suzi throws tennis balls for her relentless Golden retriever, Indy.