Talk Title
“AI, Search, and the New Rules of SEO: What’s Dead, What’s Thriving, and What’s Next”
Talk Description
The battle is on!
AI-generated search is forcing all SEO agencies to rethink their strategies (and sanity) on an almost-daily basis. During this talk, I will unpack how Google’s AI Overviews and generative search are forcing SEO agencies like mine to get creative and build new workflows, strategies, and tooling to meet today’s challenge. I will include current best practices, common mistakes, and misunderstandings based on the search landscape in 2026.
Expect a practical, no-fluff conversation about what’s working right now, what’s no longer effective, and how to stay competitive in an AI-driven search landscape.
Bio
Toby Cryns is the founder of The Mighty Mo! Design Co., a Minneapolis-based web development & SEO consultancy that has been helping businesses and non-profits thrive online for over 18 years.
What began as a 1-person freelance studio has grown into a trusted partner for recognized national brands and leading non-profits. Under Toby’s leadership, The Mighty Mo! has:
- Developed an e‑commerce platform that enabled a national consumer products brand to scale to over $250 million in annual sales.
- Built an online community hub for one of the nation’s most recognized non-profits.
- Designed high‑converting websites for respected B2B service companies.
- Driven SEO strategies that continue to drive consistent, long-term growth for clients.
Toby is also a recognized leader in the Twin Cities web community, having co‑founded the Minneapolis‑St. Paul WordPress User Group and helped organize the region’s first two WordCamps.When he’s not helping clients solve their business challenges, Toby can be found on The WP Minute+ or fixing dusty old guitars for charity in his basement.