Talk Title
“Building Bold Brands”
Talk Description
In a crowded digital landscape, it’s not enough to look like a purposeful brand, you need to feel like one. This session is for marketers, founders, and creative professionals who are done chasing trends and ready to build something real. Because building a bold brand isn’t just about slick design and clever copy. It’s about leading with purpose, owning your story, and crafting experiences that resonate both online and off.
Join Alex West Steinman, co-founder and CEO of The Coven, a nationally recognized coworking community designed for belonging, as they share how they built a magnetic brand from scratch. The Coven team has leveraged lessons from years spent in top advertising agencies working with clients from scrappy startups to global giants. You’ll walk away with actionable frameworks for defining your brand’s DNA, scaling your message with confidence and clarity, and maybe even finding your own voice in the process.
This is the session for anyone ready to quit playing it safe and build a brand that actually means something.
Bio
Alex has been honored with multiple awards including 2020 City Pages Best Entrepreneur Award, the AMEX 100 for 100 list, Bush Fellowship in 2019, 2019 Inc. Magazine 100 Female Founder , and a 2018 Above the Fold recipient, and other accolades. She holds a Strategic Communications degree from University of Minnesota, where she has been recognized as an Emerging Leader at the institution’s College of Liberal Arts.
At The Coven, Alex empowers entrepreneurs and leaders across communities to achieve success, providing a path to economic prosperity. When she’s not creating success, social change, and conversations, you’ll find Alex bumping Beyoncé until the neighbors come knocking with her two kids and husband in South Minneapolis. She’s inspired by fellow female firestarter Audre Lorde’s quote, “I’m deliberate and afraid of nothing.”