Talk Title
“How to Build a Referral System That Actually Works (and Scales Your Agency)”
Talk Description
Referrals are every agency’s best lead source—and usually their most neglected. In this tactical session based on research from GoDaddy and Promethean, you’ll learn how top-performing agencies generate consistent, high-value referrals without relying on luck or awkward asks.
We’ll break down how to design roles, processes, and incentives that turn happy clients and partners into your best sales team. Whether you’re running solo or leading a growing team, you’ll leave with the tools to start (or fix) your referral system right away.
You’ll learn:
- The hidden blockers that are killing your word-of-mouth
- What the fastest-growing agencies do differently to drive referrals
- The roles, scripts, and timing that unlock new business
- How to systematize referral generation without sounding salesy
Bio
Joseph Palumbo is a seasoned technology and marketing leader with nearly two decades of experience in the hosting industry. With a deep expertise in cloud computing, web infrastructure, and digital agency growth, Joseph has helped businesses harness technology to scale efficiently and enhance their online presence. His work has focused on empowering web designers, developers, and digital agencies with the tools and strategies needed to thrive in an ever-evolving digital landscape.
As a marketing director at GoDaddy, Joseph specializes in Managed WordPress, cPanel web hosting, and VPS solutions, ensuring that agencies and businesses have access to reliable, high-performance hosting. His extensive background in cloud computing and digital transformation has positioned him as a trusted advisor to agencies looking to streamline operations and drive growth through technology.
Beyond his corporate role, Joseph is also the founder of The Royal Delux, where he creates Notion-based productivity tools designed to help individuals and businesses stay organized and focused. His passion for simplifying complex workflows has led to the development of innovative templates that assist entrepreneurs, freelancers, and teams in optimizing their work and financial management.
Joseph has also been a content creator and educator, producing videos on cloud computing, including hosting the web series Zen and the Art of Cloud Computing. His insights into the intersection of technology and business have made him a sought-after voice in the industry.
Whether guiding agencies through strategic hosting decisions, developing digital products, or creating educational content, Joseph remains committed to helping businesses leverage technology for success.